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The single most impactful marketing activity is developing a deep understanding of why a prospect would choose you over competitors or close substitutes.

  • not a website redesign
  • not email marketing
  • not social media
  • not marketing automation
  • no amount of cold calling
  • no marketing technology you can purchase

The key to a robust and relevant sales funnel is the intimate customer knowledge your team already possesses.

The Fish Tank exists to help you turn that valuable information into effective digital promotion for your business.