The Fish Tank is a personal indulgence.
I put considerable effort into removing myself and my preferences from my professional work as a marketing strategist. The Fish Tank is the antithesis of my normal day because it is for me.
The Fish Tank started as a resource for small business owners who are overwhelmed by the tidal wave of digital marketing information. You'll see this theme reflected in some older blog posts.
Today, this thing exists because I see that most digital marketing has gone off the rails.
Aside from some notable exceptions, marketers have taken the easy road. They are automating the crap and have leapfrogged the hard work of disciplined marketing.
If I can get one person to peek behind the promotional curtain and glimpse the art, science, and hard work that supports effective marketing...I'll call this a win.