Start every online promotion by answering these 3 questions:
Before you dive in, we need to confront 3 uncomfortable truths:
- Your company’s website and related promotion should not be about your company
- Your potential customers don’t care about you (sorry!)
- Your potential customers care about what you can do for them
You are missing the mark if you use the internet to tell the entire world details about your company. That worked well in 2002. It will not work today or tomorrow.
The big brands have teams of people that define their buyer personas. It is that important for success.
You don't have teams of people. You barely have 10 minutes. That's why I created this worksheet.
Your online promotion needs to contain these three elements to be successful.
This elemental process should be the start of any online project.
- New website
- Website redesign
- Responsive website design
- Google AdWords PPC campaigns
- Facebook pages
- Facebook ads
- Twitter for your business
- Instagram for your business
- Email campaigns
- Social media strategy
- Content strategy
- Bulk USPS mail postcards
- Smoke signals
- All The Things!