Step #1 Customer Insights
Who buys your solution? Why do they choose you? Why might they choose other options? How do you compare to other options in their eyes? In summary, why you?
These customer insights form the foundation of your digital promotion.
Step #2 - Internal Resource Audit
Are you saying what you want to say? In the right places? Efficiently? Effectively? Can you measure ROI?
Step #3 - Alignment
Stop saying the wrong things. Prioritize your effort. Execute a realistic plan. Measure. Improve. Adjust. Measure.